FRIDAY FAVORITES

Hello Nonprofit Enthusiast! Welcome to my Friday Favorites! Each Friday, I curate my favorite nonprofit articles, resources and blogs from the week! Enjoy!

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In a world of instant news, we are often faced with corruption and scandals surrounding nonprofits. Charities are held at a higher standard and need to improve their transparency in order to maintain donor trust.
— Ariel Black

Thank you for all that you do, every single day, relentlessly, against myriad challenges, to make the world better.
— Vu

Creating video content doesn’t need to be overwhelming, and you don’t have to spend tons of marketing dollars to create cinematic, lengthy, elaborate videos.
— Michelle Arnold

Isabelle and Katherine began the project because they wanted to help other girls in countries who didn’t get to go to school because they have to spend their days hauling unclean water into their communities.

The summarized key findings below should fully arouse the curiosity of everyone reading this blog post to dig deeper into what affect the findings have on the future leadership of every charity they touch as a volunteer leader, volunteer and donor.
— Jay Love

4 SOCIAL MEDIA RESOURCES FOR NONPROFITS WHO WANT TO UP THEIR GAME

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Sharing is caring...

              aaaaaaaaaand because I care about YOU, I want to share with you 4 social media resources that will help you up your social media game. I have a big heart for the nonprofit community and a desire to see nonprofit organizations become financially sustainable. What I have observed is that the organizations who are financially sustainable have a strong social media presence that is consistently telling their story. I want YOU to rock your cause so here is what I've got to share with you.

(PS: Just so you know...I get *no* compensation for sharing these resources with you. This is just honest-to-goodness-from-the-heart-and-because-we-are-friends sharing).

 

1. Julia Campbell

I’m Julia, your friendly neighborhood nonprofit digital marketing and online fundraising strategist!

 

 Julia IS your friendly neighborhood nonprofit digital and online fundraising strategist and she offers a wealth of social media goodies on her website.  If you are a nonprofit who feels overwhelmed with keeping up with your social media/online marketing calendar, Julia is your fairy social media godmother

Here is one my favorite posts on her blog: HOW TO DO A SOCIAL MEDIA SPRING CLEANING AT YOUR NONPROFIT

If I was going to recommend one of Julia's online courses to invest in, I would recommend: MAPPING OUT YOUR NONPROFIT MARKETING CALENDAR FOR 2018! (It's never to let to tighten up your social media calendar.)

Aaaaaand if you are really in it to win it, I would recommend booking Julia for one of her "SOCIAL MEDIA SUPERCHARGE" sessions. This package includes:

  • an audit of your past and current social media strategies and accounts
  • a 60 minute phone call to review her recommendations and ideas
  • a full recording of the phone call, all her notes, and one page social media action plan and toolkit custom designed for you.

We’re on a mission to mobilize & empower the world for good.

     It's no secret that I consider Classy to be one of my favorite nonprofit resources. If you could have a Twitter-bestie, Classy would be mine. They are consistently putting out great content that will directly influence your social media game.

Here is a post, full of gold, that I think is worth reading: NONPROFIT MARKETING METRICS: WHAT TO TRACK. The best line in this article is, "For nonprofit sustainability, data is power!" YES! Power to the data! (Picture me with my fist in the air for dramatic effect.)

    My favorite ebook that Classy generously gives out to nonprofit organizations (*for free*) is: THE SOCIAL MEDIA MARKETING GUIDE FOR NONPROFIT EVENTS. Please download this magic before hosting your next event.


Social media management made easy.

Sprout Social takes the head ache out of social media management because they do all the thinking for you. They offer three packages which are reasonably priced and I would recommend considering Sprout Social especially if you are an organization that is unable to hire a full on marketing team (meaning more than one brave person is running your entire marketing department).

    Sprout Social knows their stuff when it comes to nonprofit social media and to prove it, here is a stellar comprehensive guide that you will help you rock your cause:  A  STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS


The Nonprofit Innovation & Optimization Summit is the only nonprofit conference that is solely dedicated to helping you develop a mastery of online fundraising.

 You know how I feel about a good nonprofit conference and this looks like it's going to a great one! Break out your cowboy boots because we are heading to San Antonio, Texas (September 27-28) for two days of some serious online marketing/social media strategizing! Yeehaw!

   This conference is for organizations who are not playing games when it comes to making sure their cause is heard loud and clear online. It's going to be intense ...and it's going to be fun ...and we are going to eat Texan food! What more could you ask for.

   Saddle up, Cowboy, and book your ticket now!

 

        There are a lot of great social media resources for nonprofits out there. These are just four that I have been thinking of recently. Let me know if any of them have been a help to you. 

I am cheering for you, my nonprofit friend,

Todd

FRIDAY FAVORITES

Hello Nonprofit Enthusiast! Welcome to my Friday Favorites! Each Friday, I curate my favorite nonprofit articles, resources and blogs from the week! Enjoy!


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Competition is not inherently bad. In fact, it can be incredibly fun. However, competition can hold us back from achieving our greatest potential because it is inherently divisive. There can only be one winner. Collaboration, on the other hand, is all about progressing as a whole. There is no winner unless the entire group crosses the finish line together.
— Will Schmidt

If we don’t try to talk to others about their experiences and challenges, we’ll end up with policies and designs that are inconsiderate.
— Wynne Chan

Nonprofit leaders have struggled for the past decade to respond and adapt to Facebook’s growth. Much like their academic peers, leaders in the social sector have been left at the whim and mercy of Facebook’s ever-changing algorithms.
— David Karpf

eing a nonprofit organizational leader is not easy. At least once every month, a younger colleague asks me for advice on how to prepare for future leadership roles. I always say be proactive in all aspects of your life and talk to many colleagues in ranks higher than you and in organizations that interest you.
— F. Duke Haddad

The New Markets Tax Credit (NMTC) Program is an effective way for nonprofit organizations and businesses located in low-income, distressed or rural communities to secure favorable financing for projects such as charter schools, health clinics and charitable operations.

When clients ask me if I think it’s wise for them to put some money into their branding and marketing, I want to get on my chair and chant, “YES! YES! YES!”. So many wonderful nonprofits could go waaaaaaaaaaaaay farther if they only took branding more seriously.

ALL NONPROFITS SHOULD INVEST INTO THIS ONE THING

All profits should invest into this one thing:

       Branding.

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I saw your eyes roll but hear me out: 

          Branding and marketing is not my speciality but I have been apart of the great big wide nonprofit family long enough tell you that branding is not where you should get cheap. Social media and story telling is driving the nonprofit mission at a fast pace and if you are not prepped and ready to roll... you will get left behind. And I don't like to see any of my nonprofit friends left behind.

  Some of you are saying, "But Todd... branding can get so expensive!" I know. I am not going to argue with you on that point. I am just letting you know, it's worth it and it pays off. Let me give you 3 quick benefits of investing into branding for your organization.

1.  YOU WILL KNOW YOUR STORY AND HOW TO SHARE YOUR STORY

      When you invest in branding and pull in (ahem, pay for) experts to help with this, you will really get to know *your* story. By the end of the whole process, you will know who you are and what you are about using less than 3 sentences to explain it. Branding goes way beyond logos, colors, and fonts. Branding is identifying the culture of your organization and making it identifiable to others.

2. THE SCARY SOCIAL MEDIA SYSTEM IS STREAMLINED AND THEREFORE BECOMES LESS SCARY

      When you invest into branding you naturally streamline the social media system because everything you post or send out into the universe is now cohesive and has purpose. Consultants are able to help your craft an organized and simplified system that will include the right templates, schedules, and all the bits and bobs that go into using social media to work well for your organization.  Suddenly, there is no "what should we post" because there is a system put into place. You will know your voice and you know how to use it. 

3. THE RIGHT PEOPLE WILL PARTNER WITH YOU

       When you invest into branding, you will get the right people to partner with you. Your mission will become clear and accessible and it will be easy for people you want to attract to say to you, "Yes, I want to be on your team!" One of the frustrations I often hear from nonprofits is that they are not getting the right people to partner with them. Nine times out of ten, this is because of a branding issue. People are confused on what the mission Is about or how they can be involved or what their money will directly impact...yadda...yadda...yadda... With the right branding, you can substantially grow your influence with the right folks

     When clients ask me if I think it's wise for them to put some money into their branding and marketing, I want to get on my chair and chant, "YES! YES! YES!". So many wonderful nonprofits could go waaaaaaaaaaaaay farther if they only took branding more seriously.

    Good branding can be like magical unicorn tears that can transform your organization into what it is always meant to be but you got to be willing to pay for the magical unicorn tears. Ya feel me? 

      If you have been on the fence about whether or not it's time to up your branding game, I encourage you to not waste another minute debating it. It's time, friend. It's time.

    Cheering for you,

      Todd

FRIDAY FAVORITES

Hello Nonprofit Enthusiast! Welcome to my Friday Favorites! Each Friday, I curate my favorite nonprofit articles, resources and blogs from the week! Enjoy!


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Organizations that are experiencing the middle child syndrome have been managed well enough to achieve a certain level of success, but to break through to the next level management practices need to change.
— Otis Fulton and Katrina VanHuss

When it comes to your nonprofit organization, summer fun and fundraising go hand in hand. It’s time to leverage the fact that school’s out and everyone’s looking for something exciting to do with their free time.
— Ellie Burke

Naturally, retention varies among charities and even among donor segments, but the message is clear: Too many donors are losing interest. That’s a problem, because low retention requires more spending on donor acquisition, which is already more expensive than retention.
— George Crankovic

4.  On Taking Power Through Resisting Dominance: Celebrating Deaf Resistance with Action

***As a grandparent to a person who is Hard of Hearing this movement is important to me. I had to include it in my top 5 favorites because I believe that "change" does take time and the key is to not give up. 

by Anna Berry and Ruth McCambridge at @npquarterly

There’s little new in the idea that those who seek to represent others rather than stand with them in support as they represent themselves can end up saboteurs of strength-based development.
— Anna Berry and Ruth McCambridge

There you go, some annoying cliches and some new expressions that hopefully will become their own tiresome cliches in the near future. At the very least, we haven’t reached the point where we’re punching puppies, like in the for-profit sector. What the heck are they doing over there?
— Vu

I get it. You have a lot of history with them and you feel bad that things have turned out the way they have but listen to me:

It’s better to end the relationship with a bad board member than to put the organization in jeopardy.

3 TYPES OF BOARD MEMBERS YOU SHOULD BREAK UP WITH

There is no way to say it nice. 

Sometimes you have to break up with a bad board member.

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Here are 3 types of board members that you need to give the "Dear John" letter to...

1. The No-Show Board Member.

    Sadly, too many nonprofit boards are poisoned with "No Show" board members. This is a person who couldn't politely say "no thank-you" when they were asked to join the board. They feigned interest to appease the asker without ever intending on actually showing up and participating.

    Sometimes the "No-Show" board member wants the "board member" title to beef up their resume but when they come to the meetings, they offer nothing to help propel the organization forward. They may be physical present at the meeting but get are entirely absent in contribution. These types of "No-Show" board members really get my blood boiling. 

   What will happen if you don't break up with No-Show Board Members?

      If you do not call it quits with "No-Show" board members, you are giving everyone else on the board permission to treat the mission like it has no value. You will dishearten the rest of the team and stunt the growth of the organization. So, cut the dead wood loose, friend. Tell those "No-Show" board members to not bother showing up at all.

2. The Bossy Britches Board Member. 

    This is a board member who basically wants to be the CEO. They try to hijack every board meeting and they are known for being a "micro manager". They talk over the executive director, they intimidate the other members and they are constantly overstepping boundaries. Because of their bulldog nature, other board members are afraid to speak up and say, "Stop being so bossy! You aren't the leader here!"  The "Bossy Britches" board members slowly suffocate the passion right out the heart the mission because everything becomes about them and what they want to do. The only thing I can think to say when I think of a "Bossy Britches" board member is:  Ew.

What will happen if you do not break up with the Bossy Britches board member?

    Well, one thing is for sure: nothing will ever get done. If you don't tell "Bossy Britches" that it's time for them to go find their own board to lead, you will be giving power to their ability to distract, confuse, and paralyze the board. Furthermore, if a "Bossy Britches" board member is allowed to stick around, you may find that they might stick around just long enough to frustrate your Executive Director right into resignation. You DO NOT want that. Tell "Bossy Britches" that they don't have to go home, but they can't stay here.

3. The Hot Mess Board Member.

   This is a board member who does not have his/her business or personal life in order. This is a person who is has been involved or is accused of being involved in a scandal or unethical practices. Everyone knows that when you are associated with a person who has a bad reputation you will gain a bad reputation too. I hate to say it because I know it hurts but I love you enough to tell you what is true:  Board members with poor character and shady dealings are not good for your  mission.

What will happen if you do not break up with the Hot Mess Board Member?

  If you don't cut ties with a board member who has a tainted reputation, you run the risk of tainting your organization's reputation as well. It sounds harsh, but we all know a tragic story of a nonprofit organization who got pulled down by a badly behaving board member. Your mission is too good to not have good people supporting it. Get picky and don't be afraid to hold your board members to a standard. Do not look away or turn a deaf hear when you hear rumors that a board member has been known to sexual harass colleagues or has been financially unethical. Kindly investigate the situation and if you discover that there are issues, politely dismiss this board member. 

 

Listen, friend, you got to break up with bad board members.

Do it directly, quickly, and kindly. 

I get it. You have a lot of history with them and you feel bad that things have turned out the way they have but listen to me:

It's better to end the relationship with a bad board member than to put the organization in jeopardy. 

I'm on your side,

Todd

FRIDAY FAVORITES

Hello Nonprofit Enthusiast! Welcome to my Friday Favorites! Each Friday, I curate my favorite nonprofit articles, resources and blogs from the week! Enjoy!


While it’s said the sum is only as good as its parts, high performing teams can only achieve their greatest level of collective impact when they have an effective leader.
— Ellie Burke
... just avoiding the mistakes isn’t good enough to make yours a winning proposal.
— Waddy Thompson
A key component of any valid plan is research: reviewing giving data, reviewing communications and plans, listening to staff and board leadership, getting the insight of the development team and, especially, listening to donors.
— Jeff Jowdy
The more you can celebrate the people who make your mission possible, the more successful your posts will be. Don’t be afraid to sprinkle in a few appeals here and there.
— Steven Shattuck
Without a solid development plan in place, there’s nothing to guide your fundraising and marketing efforts.
— Claire Axelrad

There are a lot of things that will help you grow your influence, but if you don’t have passion and people behind the mission, you are in the danger zone.
— Todd Polyniak

2 THINGS THAT NEVER CHANGE FOR NONPROFITS

         There is a lot of change happening for nonprofits...

 ... how to effectively fundraise in this  technologically driven age... how to expand platforms via social media to gain the right support... all that tax reform stuff... and the fact that many for-profits are taking a page out of our non-profit book and are launching their own cause driven initiatives.

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One could feel overwhelmed by all this change.

      There are 2 things that will never change for nonprofits. So, breathe... and then pay close attention because this is important.

1. PASSION.

     There has never ever been a nonprofit organization in all of the world's existence that has succeeded... let alone survived... without a whole heck of passion fueling the operation.  

Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.
— Harriet Tubman

  My favorite definition of passion is an, "intense, driving, or overmastering feeling or conviction." An intense, driving , overmastering feeling or conviction is exactly what is needed for the nonprofit life. You have to care. You have to care a WHOLE lot. You have to care so much that people think you're crazy for caring that much.

    Passion is what propels us to persist when it gets hard... when things are constantly changing and it feels impossible to keep up with the times. Passion is what shapes our perspective for a positive outlook - it colors the lens of our vision with a "this IS worth it" kind of shade. Passion is what pulls people together to accomplish something so much greater than what we could ever do on our own. You feel me? 

   In order to do good... the kind of good that brings real change... you have to have passion. This will never change.

2. PEOPLE

    There is no way of getting around it. Nonprofit organizations need people to accomplish the good work. Nonprofits need people more than... dare I say... money (I just heard you gasp).

    It takes people with passion (see point #1) to tell the stories ... to spread the word... to roll up their sleeves and lend a helping hand.  Technology is great and is one the best things that is happening for nonprofits today but all the awesome technology in the world could never replace the the heart of human who says, "I want to help."

Alone we can do so little; together we can do so much.
— Helen Keller

It takes people to change the world. It's that simple.

So, what does this mean?

     There are a lot of things that will help you grow your influence, but if you don't have passion and people behind the mission, you are in the danger zone. You are at risk. Forget the social media strategy for a hot second. Forget the fundraising campaigns and the agenda for the next board meeting. Pretend that I am sitting across from you right now and while we are drinking our  flat whites, I ask you:

Do you have passion? Do you still give a flip about this mission?

and

Do you have the people... the right people to carry out this good work?

    If you answered yes to both these questions, I want you to know that you are in best place you could be. Yes, things are changing but you will be fine. 

    If you answered no to either or both of those questions, don't panic. It's never too late to start caring again. It's never too late to swing wide open your doors and call out for the help you need. There are a lot of good people out there looking for a place to lend a helping hand. 

 I am rooting for you too. Stay passionate. Love your people.

All the best,

Todd

FRIDAY FAVORITES

Hello Nonprofit Enthusiast! Welcome to my Friday Favorites! Each Friday, I curate my favorite nonprofit articles, resources and blogs from the week! Enjoy!


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It might seem like a simple question, but developing leadership skills can be difficult for anyone regardless of how big or small their organization is.
— Will Schmidt
The mishandling of personal data belonging to 50 million Facebook users by Cambridge Analytica eroded confidence in the company’s ability to safeguard financial information users provide when donating on the website...
— Sebastien Malo
One thing is for sure: Sitting on a nonprofit board can be a great education in many aspects of management thinking.
— Steve Dubb
In fact, there are far more complaints about retaliation filed and resolved each year than there are cases of employment discrimination alone.
— Jennifer Chandler
Using social media and some free online tools, you can create your very own #DonorGratitude campaign, on a shoestring budget!
— Julia Campbell

***BONUS:  TEN NONPROFIT INFLUENCERS TO START FOLLOWING TODAY

The nonprofit community is a family. I love how organizations and nonprofit thought leaders are so open to collaboration and sharing resources. This is what makes the magic of social media so useful for nonprofits. You can make friends with nonprofit leaders/organizations that are across the country! You can learn from them and share what you have learned too

TEN NONPROFIT INFLUENCERS TO START FOLLOWING TODAY

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     I am all about the nonprofit community... family. 

   The nonprofit community is a family. I love how organizations and nonprofit thought leaders are so open to collaboration and sharing resources. This is what makes the magic of social media so useful for nonprofits. You can make friends with nonprofit leaders/organizations that are across the country! You can learn from them and share what you have learned too. All it takes is access to the internet and BAM! You are connected to a brilliant community of folks who are also committed to doing good.

   Here is my shortlist of ten nonprofit influencers to start following today. All of these folks are hanging out on Twitter. Twitter is a great place for NFP's to gather share, and cheer each other on, So, if Twitter is not your hang out, it's time to start dropping by. Oh and one more thing... this list is compiled in alphabetical order and not ranking order. I like all these people the same. Got it? Good.

1. Asif Talukdar

    Asif is one of my favorites in the nonprofit community. Asif is always rooting for nonprofits...big and small.. and is passionate about nonprofits becoming more connected to resources. Have you checked out Goodlinc yet? Asif is behind the Goodlinc magic. Get to know Asif!

2. Amy Eiesenstein 

   Amy is a brilliant thought leader in raising major gifts. If you don't know Amy, today is THE day to get to know her. Check her content at MasteringMajorGifts.com. You can thank me later.

3Beth Kanter

  Beth is a nonprofit nurturer. She really cares about the well-being of nonprofit organizations. She even co-wrote the book for it: The Happy Healthy Nonprofit. Beth is the kind of friend that all NFP leaders need in their everyday feed. If you aren't already connected with her, don't waste another day. Please. I will worry about you until you do. 

4. Gail Perry

      Gail is always tweeting magic for nonprofits. Her content is rich. It will be like love at first blog post. Read Gail's pearls of wisdom here and follow her like your life depended on it.

5. Julia Campbell

     Anyone who has a unicorn emoji next to their social media handle is my people. Julia helps nonprofits get noticed. Who doesn't need a little more help wth this?  You can read some of the gold Julia offers nonprofits here. She's the best.

6. John Haydon

   John Haydon is one the great gurus of nonprofit marketing. If you are already following him, please give yourself a high five. You have done well, friend. Learn more from John here. If John is not in your feed yet, give yourself a hug and tell yourself, "It's okay. You can fix this..." and then go follow him!!

7Jeff Jowdy

     Jeff is another one of my favorite writers that gives the community relevant and useful advice that is so needed today. You can find him on Nonprofit Pro. Follow him! Right. Now. He will make you smart. Pinky promise.

8. Tony Martignetti

     Tony hosts Nonprofit Radio which is a great resource from your commute. Plus, he's pretty entertaining! Download Tony onto your playlist today.

9. Vu (AKA Nonprofit AF)

   Vu is a breath of fresh honest air to the nonprofit community...always ready to say what we are all thinking. A community always need someone who will cut the bull and speak frankly. Right? You can read more of Vu's unapologetic honesty here.  Follow Vu and feel less alone in this nonprofit adventure. 

10. Will Schmidt

       Will is a regular content writer for Classy. You may have noticed that Will's articles usually make it into my round up of Friday Favorite's.  He cuts right to the chase and tells you what you need to know. Make friends with Will!